The Winner of The Dieline Awards 2011
The 2011 Dieline Awards ceremony took place in Chicago on June 24. The Best of Show award got Puma for it’s Clever Little Bag—an innovative replacement for the traditional shoebox. It’s a bag and box combination consisting of a flat cardboard sheet that folds into a box structure to hold the shoes, and fits seamlessly into a cloth bag, which keeps the box shape of the cardboard and protects the shoes. The ability to re-use the bag is a fundamental part of this design.
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