The Indian examples of POSM

Ferrero Goes Festive

With the advent of festive season, the consumption of sweets reaches all new heights. Putting itself on the retail fore-front as a chocolate ladoo, Ferrero Rocher captures point of buying space with this FSU. Designed and fabricated by Spectrum Scan, the FSU is made of thermoformed tray, HIPS, the pillars are of Cello board with gold lamination, header is made of 3 MM sunboard, and the shelf strips have digitally printed vinyls. The FSU was seen across modern trade in India.


Bournvita's Besiege

Bournvita Cadbury Kraft's well known malted drink brand enters the retail space in its new and improved avatar. Making itself distinctly visible at Spencers, Mumbai through this FSU Bournvita communicates to the shoppers its core benefit 'badhaye dhoodh ki shakti'. The sides, and header are made of sun-board and the shelf strip not kept to be the regular vinyl, are thermoformed HIPS. This FSU with its bright aesthetics managed to capture the attention of shoppers.


Alluring Blue

L'Oreal made itself both highly visible and functional at all top salons with this trolley display that carries the entire range of L'Oreal Hair Spa along with accessories. The brief given to DMS revolved around creating a trolley which was designed keeping in mind the international standards, and with the aesthetics the trolley also required to have provision for all the products and their storage. Based on this brief DMS designed and fabricated a trolley which had metal framework and was clad with cut acrylic. The trays used in the trolley are thermoformed. 400 of such trolleys were produced and deployed across all top salons. The design was also appreciated by a few international fraternities.



Elegant elan

Reckitt Benckiser's hair removal brand Veet launches its new variant Veet Suprem Essence at retail through this elegantly designed FSU. The FSU is made of Sunboard & vinyl prints covered with transparent acrylic, and shelf trays made of acrylic with ducts to stock the product. Designed to have a feminine poise the FSU is curvy and is adorned with a rich wine color. The FSU stood out at Spencers, Mumbai.



Absolut Style

L'Oreal looked at launching its entire and extremely popular range of hair care product Absolut Repair at retail. The core aim was to have a classy looking unit which can stand out from the regular table tops placed by competition. DMS designed and fabricated this sleek and stylish CDU, using laser cut acrylic with a digitally printed header. 2000 of these CDUs were produced and deployed at retail.


Источник: www.popon.net

12.12.2011

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