Shopper marketing

The case for the efficacy of shopper marketing is compelling. Statistics show that:
70% of all purchase decisions are made in-store
68% of purchase decisions are impulse driven
68% of people are brand switchers
5% of people are loyal to one brand
73% shop in five or more channels
26% of people are loyal to an average retailer
58% will leave an aisle empty-handed because they can’t find what they are looking for According to POPAI, Niesen Media Research, IRI, General Mills, The Integer Group.

Ссылка на новость: www.fastmoving.co.za

04.08.2011

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