Maybelline Falsies Add Merchandising Volume to End Caps

Maybelline launches another great mascara product and a very creative end cap display to support the promotion.


Structural integrity was achieved with two corrugated vertical supports and a plastic base which was printed with the Maybelline New York logo. In reviewing the design, you can see (Image 1) how clear vacuum formed supports were used to tie the verticals together and cantilever all 4 of the graphic panels. A styrofoam spacer (Image 2) was affixed to the printed vertical support, adding depth to the rectangular riser.



Curved foamcore panels were used to separate product and add continuity to brand messaging and assets (packaging colors). In addition, the lash-like graphics printed on these panels reinforced the capabilities of the patented spoon curler brush and supported promotional messaging with the following two taglines - "up, out & over the top"....... "flared lashes".

Источник: www.popon.net

20.10.2011

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