Italian brand uses UK expertise to showcase new key ranges.

3T has commissioned BM7 Displays to design a wheel display for the launch of the 3T Mercurio elite-level wheel set. BM7 was briefed to design a POS unit to present a pair of deep-rimmed carbon road wheels fitted with tubular tyres. The firm had to present the wheels at optimum viewing height and rotate the tyres ‘magically’ to show off the graphics. The firm came up with a floor mounted, pillar base display unit, colour coded in the 3T corporate style, with 4 LED spotlights to highlight key wheel-set features and motor to spin the tyres.

Подготовлено по материалам: www.bikebiz.com

01.07.2011

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