Festive Display

Glade is launching a limited edition collection of holiday fragrances to complement shoppers holiday needs this season. Apple Cinnamon, French Vanilla, Holiday Baking, Holiday Cheers, Peppermint Crush and Spruce It Up are some of the scents that were on display at Walmart. In addition to a well planogrammed end cap display, Walmart is hosting a great interactive website that prompts consumers to answer 3 simple questions to receive a discounted coupon.



Vacuum formed snow globes and flickering candles were incorporated into the two side graphic panels. Note the clear printed plastic swirls that adorn the upper section of the copy panel. This edge treatment was sandwiched between inner and outer corrugate panels.



Additional vacuum formed "flavor bubbles" were utilized to create visual interest on all 3 sides of the end cap. All five of the bubbles were suspended with curved wire holders. A layered end cap topper behind the bubbles served as an effective back drop to highlight the Glade logo as well as all five flavor danglers.



All of the glade products are neatly merchandised on the end cap by variant. Tip-on pieces were adhered to the graphic shelf strips to call out the various scents. It was nice to see that brand/retail incorporated the SRP (Shelf Ready Packaging) as part of the overall merchandising and marketing theme. This end cap kit was well executed and should be a strong driver of sales during the holiday promotion.

Источник :www.popon.net

21.11.2011

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