Colgate uses informative POSM to launch New Toothpaste

17.09.2011

The touch to this well POP was the use of a dimensional die cut tip-on that showed a patient sipping on a cold drink. To further add visual interest and capture consumer attention, a blinking red led light was positioned in a sensitive tooth location on the tip-on which reinforced the "Faster to the Nerve" product claim. The scientific graphic treatments in this area of the display really pulled it all together and gave consumers reassurance that these products and the endorsements from dental experts would reduce sensitive tooth pain.

Источник: www.popon.net

17.09.2011

Возврат к списку

---