Aquafresh® ‘Ultimate’ in an innovative packaging

Aquafresh Ultimate appears in an innovative packaging format with strong graphics. It is the first brand in the UK toothpaste category where the primary packaging—the tube, is the hero at the point of purchase. The category convention of the tubes being horizontally merchandised within a secondary carton has been challenged by Aquafresh Ultimate dispensing with the need for the carton and the distinctive tubes being displayed vertically in a shelf-ready tray. The effect is to create visual disruption and standout from the wall of competitor cartons.

Ссылка на новость: www.popsop.com

27.07.2011

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